“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

This week's 'Album of the Week' goes to Lauren Anne Photography. We love Lauren's work, and you can see it featured throughout our website.  "We are a collective of wedding photographers based in Newcastle NSW, who love shooting creative, modern and down to earth couples. Storytelling is what we love to do and we aim to capture each wedding organically, as it unfolds." "We shoot wedding stories across Australia and the world, with a focus on the Newcastle, Hunter Valley, Sydney and Central West regions. We believe that an awesome photography experience is built by making our couples To View More >>

Tessa Williams from Moemoea Collective is a family portrait photographer based in Upper Hutt, Wellington, New Zealand. "Whanau is my first priority in life, so I love to photograph others who feel the same. My style is contemporary, relationship-focused imagery filled with lots of life, and I want my client experience to leave you feeling celebrated, valued and with great pride in sharing your story with your loved ones. "I will be exhibiting my first collection of original artwork celebrating the connection between wahine hapu (pregnant women) and Papatuanuku (our earth mother), embracing To View More >>